To shoot a movie without the high end cams, set wranglers, or epic music scoring would result in (best case scenario) a pretty shoddy cult film. To attempt a sitcom without witty script writers, live studio audience, or decent lighting would prove ambitious—but still pretty lame. But to make a YouTube series without any of the above, you’ve only got one major problem: getting your video to go viral.
YouTube is a site where we can watch videos for free and sometimes it’s even entertaining! But the site is clogged with daily rants and random tutorials, making it really difficult to breech the surface of recently added videos and find the hidden gems underneath. In the end, it proves extremely difficult for a series to see the light of the front page without some serious commitment and dedication to creating, promoting, and marketing your video. But sometimes, all it takes is releasing a popular video at the perfect time, a new video can go viral.
Very recently, YouTube dropped the hammer on users using bots to increase their number of views. Although only less than 1% of YouTube videos use bots to increase their popularity, over 2 billion views were removed from Universal, Sony, & RCA videos without hesitation. Video play increasers, connoisseurs, and hackers alike are phased and probably rethinking their lives right this very moment. And most certainly online businesses selling video plays for cash are watching their stocks drop and feeling the burn. Out of its ashes, I’m saying maybe a dozen jobs tops were created for less than 24 hours in the YouTube Spam Department, perhaps not; perhaps they have bot-hunting bots to do their dirty work. We feel bad for someone here… persistence should pay off, especially if the product is entertaining.
I want to elaborate really quickly on how the botting process works. Using multiple proxy servers, anyone in the world can pump up their videos with hundreds of thousands plays, and is just as easy and lucrative as buying Facebook likes and Instagram followers. Well, the golden age of boosting your video to the top of it’s search engine is starting to dwindle. Ask yourself: have you ever landed on a video with 2,000,000+ views and thought “Wow, 2 million hits? This must be good…” only to find that it’s complete garbage? Yeah, not this guy (uh, maybe once or twice..) but don’t feel bad: there’s no way of telling which videos are legit and which have been ‘roided (obviously besides if the video is just awful and totally non-viral).
Thankfully, the playing field has leveled off a bit. If you uploaded videos on YouTube like me for years without using a video views increaser, you’re an honest person with great integrity (don’t let them tell you otherwise). That means, all nice guys (and gals) finish last for uploading videos and then not using fake view increasers to rise in the Most Watched and Related Videos sections. Karma is actually holding your hand right now, at least your not one of these artists:
Here’s the shortened list of recording artists on Universal/Sony stripped of plays:
Avril Lavigne was docked 129 million views
Beyonce was docked 151 million views
Chris Brown was docked 187 million views
Michael Jackson was docked 283 million views
Justin Bieber, Rihanna, and others make up the rest of the 2 billion siezed views.
I bring up this issue to be brutally honest because I (yes, it’s me again—the webmaster of Dispatch) have plundered deep into the attempts of making a new YouTube series. Beginning to end, I’m in it for the long haul, and I don’t want to come off as promoting shamelessly on a site that I work for (that’s a really unfair advantage—much like increasing views with bots). But here I am and my new YouTube series launched last week and received a staggering 300 real homegrown views so I’m pulling every string to see how viral I can get this thing. Plus, it’s quality home entertainment… I promise!
No bots were used to promote this YouTube video:
Our goal in the making of this video (watch it and subscribe!) was to build upon a concept that a lot of people can relate to: two best friends living in a small apartment and getting into ridiculous arguments. We’re pretty pleased with how it came out and the response has been great. Watch us, like us, and share with your pals. It’s good internet karma.
Take these next steps into consideration if you want to make your video go viral!
1. Keep it natural: water your video daily and give it plenty of sun, but not too much water or sun! …It really depends on the plant… I mean you don’t need to promote your video in the same place, everyday for weeks. But show it some love and pull some strings; there are tons of avenues for revenue in social media and in real life!
- Try getting a blog to cover it
- Put it on other video sites besides YouTube
- Make your own official site
- Make a “making the video” Instagram account
- Get a band to play the backing music and play it live
- Have your little brother render a screenplay of it and pitch it to theater class
- Burn DVD’s and leave them with your bank teller
- Buy your buddy a coffee and ask him to show your video to everyone he runs into
2. Keep consistent and stay dedicated. Connect with your fans and make sure they are your first priority. Don’t start a new series unless you know you can make it work in the long run. For those that know me well, I used to make cartoons, and for years stayed consistent, then suddenly got writer’s block and…
3. Don’t hype up anything before you have a final product. Leave room to correct final production errors before settling on a release date. If you tell your fans that you’re releasing a new video tomorrow at 3pm and something comes up, that could absolutely turn off your audience. Even being 15 minutes late to a release time can be devastating to your fans. So I would recommend either wait until your video is processing before spilling the beans on your up and coming video.
4. To be shared is rare: so share rarely. Don’t beg or plea for people to like your thing. In fact, as the creator, you should only have to create the masterpiece. But if you are going to go solo and promote the heck out your own crap, at least be polite, smart, and a little alluring.
5. It’s all about the content, be true to yourself and make something that reflects what you truly believe in.
Take my advice with a splash of lime and apply to the rim of your glass, then salt. You know your videos better then I do. That’s all folks! Happy YouTubing.